Content Marketing a matter of context

Why do most of us go to a salon? Well, we all like to get ourselves pampered every once in a while. This is even more necessary when you have a child or two and hardly have time for yourself. But it’s not just that. I love going to beauty salons because when you come out you feel glamorous especially after a hair do. But the reality is the “DIVA” look is gone a day or two after you leave the salon. Salon visits can be pricey. Is there a way for women to maintain her hair sleek and shiny the way it is done by the stylists? Tresseme India says you can

The brand has launched an interactive salon through its YouTube channel hosted by actress and brand ambassador Diana Penty with DIY videos take a step-by-step approach for the featured ramp ready hairstyles.

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The virtual salon has a few options to explore. I had some fun time virtually visiting the backstage of a ramp walk. You get to select 3 hairstyles, create your own ramp show and also learn about the shampoos based on your hair type and a demo on how to use them. The final portion of the interactive salon is viewing your own album. Needless to mention this new concept has not only provided people with great content but has earned a consumer who is interested in trying the products recommended as part of the video.

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On top of this Tresseme has integrated all of its social media sites (facebook, twitter, YouTube) to spread the message driving all its fans to the YouTube site. It is not an exclusive or innovative idea that Tresseme has come up with. But creating a new business from an old idea (depending on your target audience) is all that takes for a brand to get noticed.

The nature and the truth about digital influence/influential communication is “He who has the best content wins”. Good content is essential everywhere but using it in a smart way is the key.

Try the above link out and tell me if you really feel that you can create a ramp ready hair by yourself?


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